There are two types of competitors: direct and indirect. If you want to succeed, you should be aware of both. Direct competitors are those with the same goal as you, and indirect competitors are those who have similar interests. So, you should take a few steps to ensure your Woow Education is different from the rest of the market.
Direct competitors
It is important to understand the competition in order to communicate with your audience and differentiate your business from your direct competitors. This can help you improve your processes and messaging, and navigate the challenges of the market. Competitors come in various forms, and knowing about them is important to stay on top.
Indirect competitors
One way to improve your business is to study your competitors. Whether they are direct competitors or indirect, studying their products and services can give you valuable insight into how your target audience thinks. This can help you develop better marketing strategies and increase your conversion rate. For instance, you can find out what their pricing structure looks like, what kind of content they offer, and how they approach customer needs.
Identifying your direct competitors is relatively easy, but figuring out indirect competition is more difficult. Indirect competitors offer a product or service that is similar to yours but in a different category. For example, Netflix is an indirect competitor of Paramount Studios, but their products and services are very different. While their pricing is comparable, they offer different delivery methods.
You can also find your competitors by conducting keyword research. Use tools like Google Ads Keyword Planner and Google Trends to identify the companies that target the keywords you want to target. Once you know your competitors, you can better position your brand and make it more desirable to your target audience.
Your competitors have the same mission, but they differ in their offerings. The main difference between them is the method of tutoring. One may specialize in individualized tutoring, while another might focus on providing a holistic approach to education. By being different, you can differentiate yourself from your competitors and provide more solutions for your customers.
Another way to differentiate yourself from your indirect competitors is to write authentic content that reflects your brand and your services. This can include blog posts and dedicated landing pages that contain keywords, which are an effective SEO technique. They might be targeting the same keywords that you are, but this does not necessarily mean that you should stop writing!
